Not knowing anything about your business operations, I can’t say what would or wouldn’t be valuable insights. However, here’s what I think is a pretty good roadmap for getting there:
The number and type of analyses you can run from a big survey data set like this are nearly infinite. Thus, to focus your efforts I would suggest developing a formal Analysis Plan:
- Start with the big questions - why was this survey conducted in the first place? What insights did they hope to gain/questions did they hope to answer? Have subsequent operational and a strategic questions arisen that could be addressed via the data gathered from the survey?
- Next, identify the elements in your data set that would be relevant to answering those questions.
- Then, conceptualize the broad types of analyses that would be relevant to addressing specific aspects of the larger questions identified in 1).
- Finally, determine the specific analytical/statistical/visualizations techniques to use to perform the types of analyses identified in the step above.
Attached is an example analysis plan I developed as part of our church strategic planning process to focus our assessment of a huge survey data set we collected. Obviously, a very different context, but developed along the same principles as above.
I hope this is helpful.
- Brian
Analysis Plan for Strategic Planning Survey v1.2.docx (35.9 KB)