@DMercier @BrianJ . Really love the feedback and the ability to bounce ideas against expert viewpoints. I must say i am a little disappointed no one is using the BI/BA job title though, but still time for it to catch on 
I appreciate the power platform inclusion from @BrianJ. This reinforces our point as it will make the PP BI BA even more specialisedā¦ The way i have used the terminology āchampionā in the past is when handing over to the client, to identify a power user in each team, as a means to encourage ownership, engagement and a data culture within the company. These users are often by no means experts though. It sounds like we might be on the same page thoughā¦
@DMercier Interested to know how successful you have been in recruiting PBI developers who are also able to interact with the business? I am hoping its tricky. Also isnāt the role of data analyst potentially a little light / not their skillset. I thought this would be more an IT initiative but i have probably not understood criteria correctly.
90% of the reports that i come across are no where near the standard of the average EDNA user.
Based on conversations with recruiters / clients, I have potentially seen an increase in opinion that straight IT developers, whilst very strong on the IT side, are not producing meaningful reports or able to interact with the business to answer the required questions.
However repeating the first point, 99% of power BI jobs want a data warehouse / DB expert (no business interaction / reporting skills) with additional PBI skills rather than a PP BI / BA.